Industry spotlight: Gyms
The health-conscious craze has certainly hit Australia hard, with the fitness and health franchise industry undergoing considerable structural change over the last five years.
The rise of 24-hour gym franchises have greatly stimulated the industry’s growth, creating a more accessible option for consumers and a more lucrative investment for owners.
As Australian fitness trends change and evolve, the health and fitness franchise sector will continue to incorporate new platforms, models and offerings to accommodate.
Inside Franchise Business takes a look at three fitness franchises with a difference.
Queensland-born functional fitness franchise, Fitstop Australia has quickly become one of the country’s most trusted gym models, providing specialist group training in a relaxed environment.
The brand was established with franchising in mind, culminating in the creation of a franchise model that promotes growth and franchisee success.
A complete turnkey operation, Fitstop transforms passionate fitness fanatics into successful business owners through its comprehensive training program, online support portal and monthly franchise mentorship days.
Nationwide expansion is slated, with opportunities in eastern states currently being explored.
Founded in 2010, KX Pilates offers Australians a revolutionary, fast-paced and body-toning workout.
Combining traditional pilates with cardio and endurance elements, KX Pilates has grown rapidly, recently announcing the opening of its first international franchise location.
Franchisees can expect specialised assistance in regard to all aspects of business operations, including; business planning, site selection, lease negotiations, branding, design, recruitment and training,
The brand represents an accessible introduction to business ownership in the competitive gym and fitness industry, with low set-up costs, high profit margins and smaller locations opportunities than traditional gyms.
One of Australia’s most recognisable female fitness franchises, Fernwood has over 70,000 members in 70 clubs across the country.
With over 28 years of franchise success, Fernwood offers partners unlimited earning potential with the backing of ongoing technical guidance and marketing support, at both a local and national level.
Franchisees receive support in the form of the brand’s registered training centre, dedicated sales and marketing support team and arsenal of national training managers.
Fernwood is looking to continue its extensive growth across the country, with franchise opportunities available in Victoria, New South Wales, South Australia, Queensland and Western Australia.
At present, the gym and fitness centre industry in Australia generates over $2b in revenue annually, experiencing a yearly growth of 5.3 per cent.
The growth is expected to continue, with consumers placing a greater emphasis on specialist gyms and fitness offerings.
The ageing population is also likely to stimulate demand for class-based models and full-service gym offerings in Australia.