How Adam built up a business with no rep, shopfront or display

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Are you hesitating to buy a franchise because of the challenges of starting a new site? Check out how award-winning Hotondo Homes franchisee Adam Sturt built his business from the ground up. Adam Sturt (left) and his wife Sarah. Image: Hotondo Homes

Sturt was 29 years old when he bought his Hotondo Homes franchise in Nowra. A relatively new site; the franchise didn’t have a reputation, or a shop front or display.

“I had the challenge of starting a franchise that did not have the greatest reputation in the area,” says Sturt.

“Being so young, I didn’t get the respect from clients and suppliers, which is always hard to build anyway,” he adds.

A former ballroom dancing champion, he was light on his feet didn’t shy away from building up his business.

He immersed himself and the brand in the local community – by working with local businesses and being involved in local community events.

“I’ve worked really hard on my business to build local relationships with suppliers, trades and the greater community and that, along with my team, played a major role in the business’ success,” explains Sturt.

“I’ve supported local causes and charities, worked with local businesses and been involved in local community events and it completely changed the image of the brand.”

And this year he walked away with the Hotondo Homes’ 2016 Professional Builder of the Year – National award.

So what is Sturt’s advice for succeeding as a franchisee?

“I believe you really have to be a part of your community to gain respect, traction and ultimately work,” he said.

“Don’t come in thinking that you will make millions, sit back and retire. It’s about hard work, long hours, using the franchisor’s system and the utilising the support office team.

“To now be awarded the 2016 Professional Builder of the Year – National award – the highest honour you can get from Hotondo Homes – was absolutely amazing and I’m humbled to be recognised for the entire team’s efforts.”

But he highlights the importance of following a system and continual learning as a franchisee.

“With the backing of Hotondo Homes I was able to achieve my goals.

“In saying that, the franchisor can show you how to do things and show you amazing ways to make your company work, but if you’re not willing to learn or grow then it may not be something for you,” he says.

Like the sound of a Hotondo Homes franchise? Find out more about the brand. 

Noha Shaheed

Noha writes for Inside Franchise Business. She has worked across the communications landscape, with a background in PR, digital communications, and editorial. She is no stranger to digital and print media, as well as social media platforms.  View More...
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