Hog's Express opens drive-through
Hog’s Australia’s Steakhouse has opened its first drive-through Hog’s Express store.
The newest addition to the Hog’s portfolio ticks all the boxes as customers can choose from dine-in, takeaway, drive through and home delivery.
Dine-in customers can make use of a fully interactive customer ordering system via iPad and charge their devices while in-store.
The Brisbane outlet has already proved more popular than expected. The Express menu offers a selection of burgers, ribs and wings, Hog's favourites curly fries and onion rings, as well as salads and a special menu for kids.
National operations manager Paul Piert told Inside Franchise Business, “It’s a versatile offer, and the menu must have something for everyone. Burgers are always going to sell well, and are very much on trend."
What’s crucial to the experience however, is building a rapport with customers so they are excited to visit the store. “We work a lot on the service side, and you should get a high level of service even at a quick service restaurant,” said Piert.
It costs about $450,000 to invest in a Hog’s Express restaurant, depending on size and location. The footprint can be adjusted to suit any location which makes it a desirable and flexible proposition for potential franchisees.
Hog's Australia's Steakhouse CEO Ross Worth said “This is such a fresh and exciting addition to the Hog’s brand as we move into our 30th year and has established that our customers love having the option to grab Hog’s on the go.
“Being part of a 30-year-old business with a tremendous track record also gives potential franchisees a great sense of confidence both in us and in their own ability to succeed," added Worth.
“We’re actively looking to open more drive-through restaurants around Australia and have fielded many enquiries from potential franchisees, so watch this space."