Hairhouse Warehouse reveals new branding
A new look is on the way for Australian hair and beauty service provider and retailer Hairhouse Warehouse, with the roll out of the new Hairhouse rebrand.
The Hairhouse rebrand sees the franchise’s over 125 locations undergo a series of store redevelopments, as well as the integration of an enhanced omni-channel strategy that connects in-store, in-salon and digital environments.
Steve Terry, executive general manager said the Hairhouse rebrand symbolised the group’s ongoing commitment to innovation and client satisfaction.
“Hairhouse is an authentic, heritage brand and true pioneer of our industry,” Terry said. “Our new identity puts us on the forefront of meeting ever-changing customer demands with a future focused service-driven approach.”
Over the next 18 months, select stores across Australia will adopt the new Hairhouse rebrand concept. The immersive new design features a modern, monochromatic palette with improved navigation, digital signage and lighting to complement customer experience.
The Hairhouse rebrand follows reports made in The Australian on Thursday that the company was on the market. The brand has emphatically denied rumours, stating any suggestion otherwise was a falsity.
“We want to state very clearly that this is categorically untrue. The Hairhouse business is not on the market nor has any firm been hired to manage such a process,” Hairhouse said in a statement provided to Inside Franchise Business.
Since 1992, Hairhouse Warehouse has become a staple in the domestic hair and beauty retail environment. The 100 per cent Australian owned franchise boast over 125 locations and is largest employer of qualified hairdressers in the country.
Joseph Lattouf, co-founder said the Hairhouse rebrand was an important step in future-proofing franchisee profitability.
“We are proud and excited to launch the new Hairhouse,” Lattouf said. “We’re on a path of continual evolution to ensure we remain current, continue to drive change and maintain our position as a market leader in this amazing industry.”
Westfield sites Doncaster and Fountain Gate, along with Cairns Central and Chadstone Shopping Centre will be the first to launch the new logo with further updates to launch in April.
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