Guzman Y Gomez launches network first healthy kid’s menu

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Inside Franchise Business: Guzman Y Gomez launches network first healthy kid’s menuFast-casual Mexican franchise, Guzman Y Gomez (GYG) has unveiled an all new kid’s menu designed specifically to promote healthy eating.

The introduction of the Little G’s menu marks the first time GYG has made the venture into children’s specific dining and follows months of careful design and innovation.

Steven Marks, Global CEO and founder of GYG said it was important for QSR brands to provide a full-immersive family experience that was nutritious, flavoursome and affordable.

“At GYG, we understand that parents want to feed their kids real food that’s fresh, delicious and free from artificial colours or favours. As a father of two young girls myself, I understand that raising a family means you’re constantly on-the-go so having convenient options that are free from nasty ingredients and low in sugar is important,” Marks said.

“We’ve spent a long time getting the Little G’s meal perfect and I know it’s going to be a hit with both kids and their parents.”

The introduction of GYG’s healthy children’s menu comes in response to a growing concern for childhood health, and signals a firm commitment from the brand to help tackle the community issue.

Designed for Aussie kids aged three to eight, the Little G menu offers customers the choice of a burrito, two quesadillas or kid’s nachos, filled with protein-rich mince beef and is served with skin-on, preservative free fries or carrot discs and a water.

“I have been so invested in this from the outset and it’s one of our most exciting launches to-date. Little G’s is genuinely clean fast food for little kids. It’s made from fresh ingredients that won’t break the bank,” Marks said.

"Personally I think it’s great that we’re able to offer parents an alternative and healthier meal option in the fast food and drive-thru category.”

The Little G’s menu has now been rolled out network-wide to GYG’s franchised and company owned stores.

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