The franchise industry is dominated by food businesses with a wide breadth of flavours and formats.
Whether it’s pizzas, pastries or pasta, food franchises have become part of the Aussie vernacular. However, as consumer tastes evolve, entrepreneurs looking to build a business must consider their options wisely.
The most successful models have proven to be simple in nature and easily customisable. This allows franchisees to adapt to the evolving demands of the Australian public.
Turkish street food franchise Gozleme King has built a reputation for authentic, flavoursome fare with a family focus. From humble beginnings as a pop-up store at Frenchs Forest organic food market, the franchise has grown to 13 stores across New South Wales, Victoria and the ACT.
After more than 10 years in the sector, Gozleme King has identified four food franchising must-haves to ensure franchisee success.
1. Healthy and nutritious options
From burgers to burritos, the sector has staked its claim on the fried and fatty, but a new trend is emerging.
A rising health consciousness has Aussies on the hunt for a tasty feed without the calorie count, and franchise operators are responding. The result has seen big name players flex their healthy credentials, but uptake has been slow and some chains have struggled to gain meaningful market share.
The key to Gozleme King’s operation is its namesake product. The hand-rolled Turkish flatbread is filled with natural ingredients, with customers given a choice of healthy fillings.
The healthy and delicious product opens the opportunity for Gozleme King franchisees to cater for both fitness fanatics and foodies.
2. Fresh made products
The second of Gozleme King’s food franchising must-haves is a fresh-made product. Similar to the emerging health consciousness trend, consumers are now searching for something more bespoke. The frozen food fad just doesn’t cut it anymore!
Gozleme King’s established supply chain means that franchisees receive fillings from the franchisor as needed, ensuring product is fresh and full of flavour.
Additionally, the easily customised filling allows franchisees to play off topical trends and regional specific demands, boosting the appeal of the business.
3. Quick service
They don’t call it fast-food for nothing. Quick service is essential to the food franchising experience, particularly as consumers are more time poor now than ever before.
As a product, Gozleme was originally designed as a speedy offering for passers-by. While the traditional Turkish fare has its roots in the early days of fast-food, Gozleme King hasn’t rested on its laurels.
The franchise has refined its service and operational structures, providing franchisees with a streamlined approach.
4. Value for money
The final of Gozleme King’s food franchising must-haves is value for money. Consumers now have more choice than ever before, and while differentiation and quality play a big part in the process, price still dictates demand.
A value for money offering is critical to your success as a franchisee. Customers want to feel as though they are getting an authentic experience and are happy to pay for the privilege.
Gozleme King food franchising must-haves
If you love food and want to be your own boss, it pays to do your homework. Stay ahead of the food franchising curve by investing in a forward-thinking business.
Are you ready to take the leap and benefit from set structures, an established brand and an innovative product? Visit franchisebusiness.com.au/brands/gozleme-kings-co-franchising-pty-ltd/ and make an enquiry today.