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Gelatissimo – Creating the dream, one scoop at a time

Sarah Stowe

Gelatissimo is excited to open its doors to an array of delicious opportunities all over the country! A combination of new store growth, exotic flavour innovation and further international expansion has spearheaded Gelatissimo into becoming the leader in the gelato business.

A brand-new store in Bundaberg has kickstarted the strategic expansion of the Gelatissimo franchise network throughout Queensland. The Bundaberg franchisee Harry Nguyen, who farewelled inner city Sydney in search of a more relaxed lifestyle for his family said “Once we visited Bundaberg, we fell in love with the chilled vibe and family-friendly lifestyle, so we knew it was the perfect place to open our second Gelatissimo store…”.

In this instance, Australia’s favourite gelato franchise teamed up with local firm Bundaberg Brewed Drinks to create a tailor made and limited-edition “Lemon Lime & Bitters Gelato” flavour to help celebrate the opening of the new store.

Gelatissimo then took its delicious gelato over to the lower north shore of Sydney and opened in Artarmon with a seductively named “Artarmon Amore”, a creamy raspberry ripple gelato to tempt the locals and churn excitement throughout the community.

These stores and their products are examples of creative ingenuity at its best and demonstrates the local store marketing support that Gelatissimo provides its franchisees in order to attract customers and create a point of difference versus its competitors.

The new Gelatissimo store imagery embraces a warm and inviting design of rustic brick, dark timber, attractive branding and dim lighting which creates the perfect ambience for an indulgent sweet treat and an exciting destination to enjoy a cup or cone of happiness with family and friends.

Gelatissimo is a franchise business built on the foundations of its humble origins. When Gelatissimo opened its doors for the first time in Sydney back in 2002, it offered gelato based on secret family recipes from the heart of Calabria and the concept inevitably flourished.

Since then, there has been a long list of nationally recognised awards scooped up thanks to the gelato’s high quality, fresh ingredients and distinctive flavours.  The awards are a testament to the quality and innovation of the brand.

There’s a growing portfolio of gelato stores too. Not just in Australia but overseas also, with stores in China, Kuwait, the Philippines, Saudi Arabia, Kuwait and soon in Bangladesh and India, demonstrating that the brand has big global ambitions. Gelatissimo has a growth mindset. It’s a brand on the move that’s realising it’s true potential.

The dream of a gelato store has become a reality for many Australians across the country. With 44 outlets now established, there is plenty of room for growth and opportunities abound for franchisees to set up in both coastal and regional areas. Gelatissimo is currently working on building a bigger footprint in Queensland and Western Australia. So, ask yourself, is now the time to take action and become your own boss?

There’s one particular advantage to operating a Gelatissimo franchise: the level of superior operational support provided by head office, whether that’s in the form of ‘on trend’ modern store designs, on point marketing, training and development or business development. It’s a business opportunity that appeals to community minded individuals looking to invest in a brand driven by food innovation, talented franchisees and a customer centric mentality.

It’s the perfect combination of delight and dedication – building a franchise network of awesome stores run by passionate franchisees.

Find out more about the franchise offer here and in the meantime why not check out your local Gelatissimo to get a taste of the business and a glimpse of what your future could be?