Australian franchise favourite Gelatissimo has today unveiled a partnership with the McGrath Foundation to help support the charity’s Breast Care Nurses.

As part of February campaign, 50 cents from each scoop of the brand’s limited-edition Ruby Love Deluxe flavour will be donated to the McGrath Foundation.

The newly released flavour is made fresh in-store using pink gelato, seedless raspberries, rosewater, locally baked meringues with a ruby chocolate swirl, in keeping with the signature pink breast cancer motif.

Holly Masters, McGrath Foundation CEO said the partnership enabled the foundation to further its nursing and support initiatives for those affected by breast cancer.

“We are delighted to be partnering with Gelatissimo on the launch of this delicious new pink gelato!” Masters said.

“Over 18,000 women and 150 men receive a breast cancer diagnosis every year. Our vision is that every one of those people has access to a McGrath Breast Care Nurse for free, a vision we can’t achieve without the support of partners such as Gelatissimo.”

The new flavour is available in all 46 stores across Australia, with the campaign to run for the month of February.

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