Franchising in Australia’s $7b hair and beauty industry

By Nick Hall | 02 Nov 2018 View comments

One of the strongest service-based sectors in Australia, the hairdressing and beauty industry has expanded rapidly, particularly within the last five years.

Rising image consciousness and a variety of social factors are powering demand for beauty treatment, driving treatment prices and projected franchisee revenue up.

Advancements in technology, customer experience and the implementation of booking platforms are helping to streamline operations in the $7b Aussie industry, with growth expected to continue steadily.

Inside Franchise Business dives more than skin-deep into three franchise brands boasting strong growth models in the hairdressing and beauty industry.

Ella Bach_

Australian heritage brand, Ella Bach_ is the country’s largest skincare franchise network, with a catalogue of products available in over 150 salons nationwide.

Recent technological innovations and a newly announced streamlined menu of treatments is revolutionising the brand’s appeal in an evolving and demanding marketplace.

As part of its growth strategy, Ella Bach_ is committed to providing the strongest platform for franchisee success, supplying prospective partners with marketing support, access to Ella Bach_’s media centre, industry education, training and business coaching.

With one of the most structured and extensive franchise models on the market, Ella Bach_ continues to power its partners for success.

iBrow Threads

Specialist beauty franchise iBrow Threads is a kiosk-based model that provides world-class eyebrow shaping across Adelaide and Canberra.

The business is ramping up expansion efforts, however, with locations available in all states, opening up the opportunity for passionate prospective business-owners to get involved in a state-foundation setting.

Franchisees with iBrow Threads receive ongoing marketing support, in addition to extensive training from the brand’s head beautician.

While experienced threaders are encouraged, immersive industry-specific training will be provided to the right franchisee.

Franck Provost Paris Salons

Proven franchise system, Franck Provost Paris Salons started as a single salon in Paris in 1975, and now boasts a network of over 600 sites in 30 countries.

Leaders in the hairdressing and beauty franchise industry, Franck Provost Paris Salons provides personalised care to more 10 million women each year.

With proven processes and structures, including a dedicated support team in Sydney to provide on-going support in finance, education, marketing, HR and hairdressing training, the brand has established itself as a globally recognised franchisor.

You don’t have to be a hairdresser to own a Franck Provost Paris Salon, however the brand is adamant that all franchisees have the drive to build a winning salon culture.

Industry future

A growing population and an increase in image conscious social behaviour is driving growth within the beauty sector, providing prospective franchisees with a stable platform for operations.

On the hairdressing side of the equation, a global trend towards specialised male grooming is boosting barbering networks, with a number of new franchise players set to impact the Australian market.