What you might consider a great franchise might not be the best opportunity for someone else looking to buy a franchise. So much depends on skills, location, budget and type of business.

But there are some common signs of a strong franchise model, as Pippa Hallas, Ella Bache CEO highlights here in this video clip.

Brand is a starting point, she suggests.

Check out what Hallas believes the five best ways to judge whether or not your chosen franchise opportunity has what it takes to be great.