First look inside Perth’s $150m DFO

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Inside Franchise Business: First look inside Perth’s $150m DFOPerth’s new $150m DFO project has officially been unveiled to the public this week.

On Wednesday the 33,000sqm (24,000 GLA) Vicinity Centre and Perth Airport joint venture-funded centre opened its doors to hundreds of enthusiastic locals.

Located in the Perth Airport precinct, Perth DFO features 113 international and Australian brands, a casual dining precinct, a children’s playground and 1,500 car park spaces including two electric vehicle charging bays.

The $150 million project, constructed over 15 months, is Western Australia’s first outlet centre and the sixth DFO nationwide.

Carolyn Viney, Vicinity Centres executive general manager – Development, said the new DFO Perth is another significant chapter in Vicinity’s long-term investment in the WA economy.

“Outlet shopping is the fastest growing sector in the industry and, with sales up more than five per cent over the past year, the time was right to bring the DFO brand to Western Australia,” Viney said.

“With more than 17 million people across the country visiting a DFO centre every year, we expect DFO Perth will be warmly welcomed by Western Australians as well as visitors to this great state.”

The dense foot traffic in the area is expected to produces strong sales for Perth DFO’s list of franchise outlets, which include offerings from Boost Juice, Mad Mex, Sushi Sushi, Subway and Anatolya Fine Turkish.

The new centre was opened on Wednesday by John Carey MLA, Parliamentary secretary to the Premier, Perth Airport chairman, Nev Power and Viney who welcomed new customers, retailers and the Perth community.

DFO Perth will also feature first-to-WA standalone stores Kate Spade, Furla, Tommy Hilfiger, Polo Ralph Lauren and Coach. Other brands including Lacoste, Nautica, The North Face, Diesel and Under Armour will join a selection of favourites including Calvin Klein, Hugo Boss, M.J Bale, Mimco, Oroton, Guess, Lorna Jane, Superdry and Ben Sherman.

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