Delivery franchise, Fastway Couriers has announced it is rebranding to Aramex across Australia and New Zealand. The Fastway Couriers rebrand marks the final step in international logistics company; Aramex’s  acquisition of Fastway Limited.

In January 2016, UAE-based Aramex purchased the domestic operation for $117m, adding to its extensive distribution portfolio. Currently, Aramex has a presence in 72 countries, transporting nearly 70 million parcels globally per year.

Peter Lipinski, Fastway Couriers Australia chief executive said a significant increase in demand for global e-commerce solutions had encouraged the group to accelerate its rebrand efforts.

“We are combining our local customer service with a fresh new look and global mindset with access to even more shipping destinations,” Lipinski said.

“The rebrand represents a powerful opportunity for our local franchise operators, and for the many Australian businesses looking to capitalise on global trends in online retail.”

Fastway Couriers rebrand

The latest announcement is a big move for the courier franchise. Established in New Zealand in 1983, Fastway has grown to become an industry-leading system with representation in Australia, Ireland and South Africa.

Here in Australia, the Fastway Couriers rebrand is already taking shape. The network’s 27 regional franchisees, along with more than 800 franchise partners and over 280 franchise partners in New Zealand will drop the Fastway name by 2020.

“It’s a big exercise and we’re putting a lot of effort into making the change as easy as possible for our franchisee partners and their customers,” Lipinski said.

“We’ll still be local franchisees, in local regions, and this is very important to us as local customer service is in our DNA but we are also part of Aramex, a global leader in logistics and that brings many benefits.”

Lipinski said the Fastway Couriers rebrand to Aramex added further global credibility to the domestic operation.

“This is an exciting evolution for our brand, our business, our franchise partners and our customers which strengthens our shared ability to capture more of the rapidly growing ecommerce market.”