Eagle Boys launches new ad campaign
The Eagle Boys pizza franchise has launched the next phase of its latest advertising campaign, aimed at proving that 'real Aussies enjoy real pizza'.
The campaign involves the VW 'Real Mobile' driving around Australia, offering people Eagle Boys pizza and recording their testimonials for the franchise's latest television commercial. To view the new ad, click here.
The latest campaign is aimed at complementing the 'Australians prefer the taste of Eagle Boys' campaign which, according to Todd Clayton, Eagle Boys managing director, was based on research and "proved Australians thought Eagle Boys pizzas tasted better than Domino's and Pizza Hut's pizza."
"As a result of the campaign, demand for Eagle Boys pizza sky-rocketed. In fact, we are still experiencing sales as high as our busiest period of the year, State of Origin season, which is a great result," Clayton said.
Eagle Boys Pizza has more than 280 franchises across Queensland, NSW, Victoria, South Australia, Western Australia and the Northern Territory.