Domino’s Pizza has recorded a $26.9 million net profit after tax, an increase of 25.7 percent on the previous year. The past 12 months has also seen the opening of more than 60 new stores as well as significant growth in sales generated from digital platforms.
Total network sales for the pizza franchise reached $805.3 million, with same store sales experiencing growth of 6.5 percent across the global network and 6.6 percent in Australia and New Zealand.
The past 12 months has seen Domino’s swing open the doors to 62 new stores, 24 of which are in Australia and New Zealand and 38 in Europe. Factoring in closures at the MCG and Skilled Stadiums, as well as five Pinky’s stores (a company which Domino’s acquired in 208) the franchise’s total store count came to 908 at year-end.
Growth in sales coming from digital platforms combined with new product innovations, can be thanked for the company’s growth, said Domino’s CEO, Don Meij.
“Our solid performance for the 2012 full year is the result of rolling out new products including our improved Classic Crust in Australia and New Zealand while over in Europe we introduced new flavours during the year including curry, pepper sauce and coconut cream,” he said.
“During the year we launched our online catering ordering system in Australia and New Zealand to
facilitate easier ordering for large groups. In addition, we were the first Quick Service Restaurant to launch Facebook ordering – offering our 900,000+ Australia and New Zealand Facebook fans the opportunity to order without leaving the social media environment”.
Domino’s achieved network sales of $805.3 million, up 7.9 percent on last year, while Australia and New Zealand’s network sales were up 9.1 percent.
Meij expects the next financial year to be even stronger, with hopes the franchise will deliver a net profit after tax 15 percent above that of 2012, and open another 70 to 80 stores across the network including the brand’s 1,000th store in December 2013.
In terms of the Australian market, Domino’s is expecting online sales to make up 55 to 60 percent of sales by June of next year, with 50 percent of this comprising mobile orders.
News of Domino’s growth follows the franchise’s release of its new tile logo.