Pizza franchise, Domino’s Pizza, has set itself the challenge of becoming the biggest Australian brand on Facebook, aiming to double its fan base this week through an aggressive gift giveaway promotion.

Domino’s is giving away a free Choc Lava Cake to every new and existing Facebook fan from today until Sunday 29 January.

CEO Don Meij said the giveaway will be the biggest free product promotion the franchise has ever done.

“We currently have 318,826 fans on our ‘DominoÕs Pizza — Australia’ Facebook page and we want to double this number by Sunday.

“Fans don’t even need to order a pizza to claim their free Choc Lava Cake, they simply need to get their unique code when they like our Facebook page, order online and then pick it up from their nearest store,” he said.