The Cheesecake Shop has picked up on the trend for cupcakes and introduced a selection into its 180 store network. The mudcake mini treats will fit into themes such as Australia Day, Mothers Day, Hallowe'en and Melbourne Cup Day.

Peter Dable, The Cheesecake Shop's national marketing manager, said "The Cheesecake Shop product development team and our 180 franchisees are extremely excited about the release of our cupcake range. Cupcakes are a relevant and credible extension to our product offering."

The cupcakes retail for $2.95 each.

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