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Cupcakes at Michel’s to fundraise for cancer

Sarah Stowe

The National Breast Cancer Foundation’s Pink Ribbon campaign is getting a sweet boost thanks to the Pink Ribbon Cupcakes on sale at Michel’s Patisserie this month.

Across Australia throughout October, Michel’s Patisserie stores will donate 30 cents from the sale of each Pink Ribbon Cupcake to the National Breast Cancer Foundation (NBCF) with hopes of raising up to $75,000.

Last year the franchise network, owned and managed by ASX-listed Retail Food Group, sold more than 170,000 cupcakes for the Foundation.

Michel’s Patisserie national marketing manager Pia Harrison said she hoped Australians would lend their support to this year’s Pink Ribbon campaign, culminating in Pink Ribbon Day on Monday 27 October.

“The NBCF is the only national not-for-profit organisation funding research into the prevention, detection and treatment of breast cancer,” she said.

“So many families have been touched by breast cancer and the NBCF is funding a range of research programs to try and prevent breast cancer and improve the quality of life of people diagnosed with breast cancer.

“It’s not everyday you can enjoy a cupcake and help an important national organisation at the same time!”

There are about 345 Michel’s Patisserie stores across Australia, employing about 3,100 staff and serving around 26 million cups of coffee and 9.5 million slices of cake each year.