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CouriersPlease to help boost franchisee revenue

Sarah Stowe

Parcel delivery service CouriersPlease (CP) aims to improve franchisee revenues as well as CP Queensland’s operations over the next three to five years.

It has appointed a new Queensland state manager, who is also the first female branch manager.

Tracey Baldwin has worked in domestic and international logistics freight services for more than 20 years, most recently as national business development manager at Toll Priority. She also spent 14 years at DHL Express.

Baldwin will be responsible for sales, controlling profit and loss in the Queensland branch, and will manage a team of 262.

“I’m thrilled to start the next chapter of my career at CP, and I’m looking forward to the new challenges that lie ahead of me – particularly as the logistics industry is forever changing,” said Baldwin.

“The massive growth in business-to-consumer parcel deliveries that has occurred over the last few years with e-commerce being on the rise is very exciting. There are many challenges for all parties, such as the increasing volume of deliveries that continue to grow year on year, so it’s important for us to adapt and find new solutions.”