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Coaching Zone sets 14-studio target for next six months

Sarah Stowe

Coaching Zone is on the scout for personal trainers and fitness enthusiasts to help meet its target of opening 14 new franchised studios within six months.

Right now the brand has a 30-strong footprint after launching its first franchise last year, two years after the fitness concept was introduced.

The Coaching Zone concept grew out of a desire to expand the Genesis Health and Fitness model by introducing a group personal training product.

The business is owned by Belgravia Health and Fitness, a company with a national portfolio of brands and 20 years’ industry experience.

Coaching Zone is focused on providing members and coaches with the tools they need to achieve their goals. This includes delivering the Myzone heart rate technology and an own-brand app.

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