Clark Rubber revives retro jingle for media campaign [video]
Iconic Australian franchise retailer Clark Rubber has this week relaunched its retro ‘Better than a beach’ jingle with a brand new TV, radio and POS campaign.
Developed and produced by Clark Rubber’s internal marketing department, the ‘Better than a beach’ campaign features a revitalised version of the much-loved jingle that was first shown in Australian in the 1970s:
'Swimming, soaking, splashing, joking, playing after working hard,
Clark Pools, better than a beach in your own backyard.'
The nostalgic jingle hit airwaves on Monday 13 August and will run across TV and radio as well as featuring heavily at point-of-sale, to promote Clark Rubber’s new range of modular pools.
Joel Shulkin, Clark Rubber national marketing manager, said “Clark Pools have been a part of the Australian backyard for over 50 years. Many Australian families grew up with a Clark Rubber above ground pool, it was the family entertainment centre for summer .
“With our new range of modular pools launching, now seemed to be the perfect time to relaunch our most recalled and well received campaign. My first recollection of Clark Rubber as a brand is the ‘Better than a beach in your own backyard’ campaign and I’m excited to introduce this new jingle to a whole new generation,” Shulkin said.
“The original campaign was at its height during the '70s and '80s, and with the staggering number of people who remember the jingle there’s an incredible amount of equity embedded in the tune."
- Clark Rubber has a network of more than 78 franchised stores around the country.