Children's services franchises: Cherry Bridge Station

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Specialising in the early years of learning and education, Cherry Bridge Station is a global brand dedicated to the aspiring needs, support and sensitivities required for children. Cherry Bridge Station franchisees are likened to investors rather than owner/operators. Image: 

Debbie Pham, who heads up Cherry Bridge Station, says franchise territories are extremely important, and local area marketing key to franchisees sourcing customers.

“We clearly define all franchised territories and we provide provisions to ensure that current franchisees have an opportunity to grow our business in neighbouring areas.

“Our franchisees source customers from our carefully tailored local area marketing toolkit which involves identifying and implementing marketing opportunities in local communities by engaging positively with individuals, groups, organisations, businesses and local media.”

Pham says franchisee profit is attributed to the brand’s tried and tested management systems, as well as monthly review profit and lost statements to implement best practice, and action plans to increase profit. Multiple units are also encouraged.

“Once a franchisee is financially sound and operationally excellent in one centre and the franchisee shows a passion for another centre, we will nurture that passion and make it a reality,” she adds.

The Cherry Bridge Station model stands out as franchisees are likened to investors rather than owner/operators. A nominated supervisor is employed to manage the centre, and the franchisee would only need to visit two days a week to oversee operations and work with the management team.

“This ensures that the centre is managed by qualified individuals and this in turn protects the franchisees investment,” explains Pham.

An ideal candidate is a person who has a passion for the future development of children, has a business acumen, strong management skills and is a great communicator. The franchisee is also required to attain their Certificate III in childcare within 12 months of opening the childcare centre.

The initial investment for a Cherry Bridge Station Franchise (inclusive of franchise fee, training fee, and fit out costs) ranges from $1 million to $4 million depending on the location and size of the centre. Further working capital is also required for trade up to a period of 12 months. The initial franchise term is 10 years with possible future terms of five by five years.

The model includes support from the operations management team who conduct monthly operational audits and recommendations for the franchisee to ensure the centre is meeting government laws and regulations, occupancy and financial targets.

Find out more about the children's services category.

Noha Shaheed

Noha writes for Inside Franchise Business. She has worked across the communications landscape, with a background in PR, digital communications, and editorial. She is no stranger to digital and print media, as well as social media platforms.  View More...
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