Cheesecake Shop shines spotlights on franchisees in Australia Day video campaign

By Sarah Stowe | 24 Jan 2018 View comments

Inside Franchise Business: The Cheesecake Shop showcases franchisees in its Australia Day videoCould you fit in to the The Cheesecake Shop franchisee family?

The franchise chain is kicking off the year with the release of a mini-feature video on Australia Day showcasing the stories of their best franchisees.

The video aims to remind us all that, no matter what our backgrounds, we all have our own Australian story.

Franchisees who feature were all either state winners or finalists for Franchisee of The Year in 2017.

The video is an opportunity to establish a deeper connection between consumers and franchisees.

Peter Dable, general manager of marketing and operations, said “Our franchisees are wonderful, hardworking people who put their heart and soul into their bakeries. This will be highlighted in our second video released on Sunday 21st which asks five of our franchisees what they did last Australia day. To no surprise, all of them were working in their stores which is a testament to their passion and dedication to their business and customers.”

The three minute final video is set for releason Australia day at 10am.

Check out a teaser video here.