Café franchise CXpresso is partnering with Frosty Boys
Café franchise CXpresso is partnering with Frosty Boy Australia to bring a Queensland flavour to the Western Australian scene.
With a few franchises established in Brisbane, the bid to expand into Western Australia is a large part of the brand’s national expansion plans.
As part of joining forces Frosty Boy has developed a range of tailored products for the franchise using its The Art of Blend powder-based beverages.
The Art of Blend premium frappes and smoothies are now being strategically implemented to stores in Western Australia and South-east Queensland.
CEO Dirk Pretorius said 80 percent of Frosty Boy’s current Australian opportunities came from its beverage bases, and the Gold Coast based manufacturer was pleased to be able to develop a bespoke product for the café franchise which is a sibling to the Croissant Express business.
“The Art of Blend is really opening doors for us and presenting opportunities to partner with cafes and restaurants of the highest calibre.
“Through the Art of Blend range, our customers can offer a premium, bespoke product to their own clientele, without the expense of investing in special machinery or costly equipment,” Pretorius said.