Before you invest in a children’s franchise, here is how Soccajoeys is tapping into the market.
Soccajoeys is an Australian-based pre-school soccer program designed for children aged three to five years. Managing director Stacy Alogdellis says the brand offers a rewarding and fulfilling industry in early childhood education. He also adds franchisees can enjoy a return on investment in less than 12 months.
“The early childhood sector is changing where a lot of physical education and gross motor skills are part of the curriculum,” he says.
“Children’s services has huge growth potential and growth models.”
Franchisees source customers through local area marketing in community events and child care centres combined with head office support in social media, search engine optimisation and search engine marketing.
Soccajoeys offers seven program offerings: minis (two-and-a-half to three years), pre-school (three to five years), junior six to eight years, school holidays, day care centre programs, birthday themed, and public school programs.
“We promote multi-unit franchising in our network,” he said.
“We have seven franchisees that have more than one franchise.”
Sites are high volume, high traffic indoor sports centres, community halls, school halls. The best sites depend on rental costs for hire as they are not fixed locations.
However, he says that the biggest challenge for franchisees is finding dedicated, suitable, employees for a mixed age group, that are committed to developing children and being a leader.
Alogdellis says ideal franchisee candidates are energetic, driven and passionate as “we teach everything else”.
A Working with Children Check is also required, and staff for the six to eight years group requires an accreditation as a soccer coach from Football Federation Australia.
A Soccajoeys franchise costs an initial investment of $30,000 for a five year term with one renewal option, and the model includes head office support for administration, marketing, area managers on the ground, and supplied programs and curriculum on a termly basis.
Interested in the Soccajoey’s business? Find out more about buying a franchise.