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Bucking Bull gives Aussie’s favourite roast a fresh twist

Sarah Stowe

Food franchise Bucking Bull turns boutique burger barA carvery franchise has taken its biggest step yet, shifting the brand concept and unveiling a brand new store design and menu.

The new Bucking Bull store at Australia Fair Shopping Centre has introduced artisan burgers, rolls and bread-free bowls.

The brand is typically known for its traditional rack roasted meals.

Executive director Dean Vella said “Customers now want bespoke flavours and premium quality, and we’re really delivering that with this menu.

“In the place of the classic roast meats we’ve introduced premium slow cooked ingredients such as beef brisket and pork belly and the response has been fantastic.”

Chips, onion rings, dessert and the brand’s signature pork crackle are also on the menu.

Supporting the fresh menu is a new store look, now more in line with a boutique burger bar. The traditional bain marie has been replaced with a product make line in easy view of the consumer.

“As the food category is increasingly becoming the hero in retail environments, the dynamics of the food court we once knew have changed,” said Dean.

“The customer now visiting the food court is a very different customer that we have been serving over the past 17 years, and we too have had to evolve our model and offer to remain relevant,” Dean said.

“To be relevant we need to be proactive, particularly in relation to customers’ price sensitivity, product portability, our speed of service and the simplicity of our offer. These are all extremely important factors within our operational model.

“Customers and Millennials in particular are demanding an elevated dining experience, and where we see this model evolving quite naturally is into a fast-casual space, complete with licensing,” Dean revealed.

“We want mates to hang out and enjoy a beef brisket burger and a beer. That’s the goal and that’s where we’ll be driving Bucking Bull’s growth, both in South East Queensland and then further afield in the next 12 months.”

A fully licensed version of this concept is planned for the Gold Coast in early 2017. The fast-casual dining scene in Perth is another target.

Bucking Bull is part of the Aktiv Brands group, along with Skewerz Kebabz and Primal Pantry.