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Brumby’s unveils new store look

Sarah Stowe

The Brumby’s Bakeries chain has a new store design, and it was unveiled in Underwood, Queensland mid December. The store features a new logo, colour palette, packaging, products, digital menu boards, uniforms and a walk-in layout.

Managing director Kevin Waite said the brand evolution is a move back to the brand’s roots as traditional bakers.

“We were conscious not to betray Brumby’s established values, and have kept them intact by celebrating our long heritage. To this day, Brumby’s bakers use traditional scratch baking methods to bake bread fresh daily and use only Australian wheat in our loaves.”

The new store showcases these values through the application of wheat and windmill motifs, and images and messages from Aussie farms. These are all accentuated by the rustic colour scheme.

“The new store design invites customers inside and puts our bakers in the spotlight to showcase our craft and allow customers to view the baking process, adding to the authenticity of our products and service,” Waite said.

The Brumby’s team aims to translate the commitment to old-fashioned service: “it’s as simple as honouring the bakers dozen tradition and delighting our customers by going above and beyond,” he added.

MENU CHANGES

An espresso coffee blend, three tiered bread menu of Get Active, Preservative Fere and Artisan loaves, and new pie flavours have been added to the menu, along with extra sandwich offerings and new cake options.

Brumby’s is the fourth of the Retail Food Group systems to receive the Project Evolution treatment: Esquires, Michel’s Patisserie and Donut King have already embrace their new store initiatives.