How is the Brumby’s chain competing in the sandwich market? The brand is part of the Retail Food Group portfolio.
Find out here what the business is up to.
Part two: Brumby’s
What’s your core product?
Brumby’s GO is dedicated to quality fresh snacks baked ready to go. Our top selling products are our gourmet sandwiches that are made using freshly baked bread and filled with a range of ingredients. Our most popular sandwiches are the Chicken Caesar and Ham & Salad.
How do you differentiate your brand?
We use preservative free ingredients and work closely with our Aussie wheat supplier Manildra to ensure the brand continues to support hardworking Aussie farmers to bring top quality Australian product to our customers.
How do you work with franchisees to ensure profitability?
Our Brumby’s franchisees have on-the-ground support from their business development manager (BDM) and territory manager. Our BDMs work closely with our franchisees on all aspects of their business, from business planning to operations and local area marketing. This level of support ensures our franchisees have the necessary tools required to run a successful business.
How do you maintain food standards across the network?
To maintain food standards across all of our Brumby’s stores and to ensure product quality is kept at a premium, the brand has implemented an auditing system that analyses all aspects of the business. Brumby’s Bakery core products are made to set recipes, ensuring consistent quality across the network.
How will you drive business growth?
The industry is constantly changing and providing the brand with new opportunities for growth and product innovation. We have an exciting year ahead with new product development and creative marketing campaigns. You always need to innovate and evolve to remain relevant. With the brand’s new look and feel gaining traction across the network, Brumby’s is well placed for growth over the coming years.
How is increased competition changing how you do business?
Brumby’s Bakery is one of the leaders in the industry; it’s been 40 years since we baked our first loaf of fresh bread and since then, we have established ourselves as an Australian favourite. In the past 12 months we’ve been working through Project Evolution, the future of Brumby’s, and have developed a new look and feel that is in line with changing consumer demands and offers a more authentic, local bakery experience.
If anything, the recent rise of the independent bakery has reinvigorated the market and helped to educate consumers about what makes good quality bread, and consumers’ appreciation for the preservative free, grain rich bread we’ve been baking for years. Brumby’s has built a reputation for delicious, freshly baked bread and we will continue to deliver on this value proposition for our customers.