Boost Juice squeezes the love [videos]

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Janine Allis, the founder and executive director of Boost Juice, is fronting the juice chain's latest national advertising campaign headlined 'Squeeze what you love'.

The ad campaign will run nationally on free-to-air tv in Melbourne Sydney, Adelaide and regional markets, and on digital platforms throughout summer.

Allis said "Squeezing what you love reinforces everything that Boost is about. Our ingredients are fresh and natural, we love what we do, and we love making our customers feel a little bit better every time they visit a Boost."

The tv commercial is the focus of the campaign which also includes behind-the-scenes 'out-take' commercials.

Boost Juice is part of the Retail Zoo group. Chief brand director of the group, Dan Bradley, said "The core Squeeze as is one we're very proud of and we feel it is even more compelling when you see the out-take footage. It gives the campaign a depth and dimension that we really love."

Judge for yourself. First the tv commercial...

...and then the out-takes:

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