Dedicated to ensuring clients “own their own style of beautiful”, beauty franchise Brazilian Beauty offers hair removal, skincare and therapy services. 

Francesca Webster, CEO and founder, says the 97 percent of clients are female and their experience is key to the brand.

“At Brazilian Beauty, it’s all about the customer experience and journey.

“Even though the beauty industry isn’t heavily regulated, we always try and follow best practice,” she adds.

Although the brand considers the many trends in beauty treatments, they are then selected based on their safety, affordability and suitability for clients and alignment with Brazilian Beauty’s core values.

Franchisee profit sustainability in her view comes from mastering the customer experience and owners aligning with those brand values and systems in place. Multi franchising depends on the skills of the franchisee, but Webster says both single and multi-franchising are profitable.

“We do have a loyalty program and I think it’s one of the many touch points which make the customer come back and return time and time again,” she says.

“Seventy percent of our clients return to our business every four to six weeks.”

As for ideal sites, Webster says the model is designed to be a destination in itself, easily accessible with parking. Sites need to meet appropriate rental costs to maximise profits.

The initial investment cost of a Brazilian Beauty franchise is $300,000, where the franchisor takes care of site selection, training, staff recruitment, shop fitting with $30,000 cash in the bank for the franchisee to start the business. The network also offers accounting and operational support, monthly meetings with franchisees, as well as on-going training of team members.

“We’re constantly reviewing what we do and how we do it,” says Webster. The brand underwent a major brand refresh in June

She says some of the major hurdles of being a franchisee are managing a team, bookkeeping, and reporting on a business if they don’t have experience in these tasks. There is also a lot of effort needed to keep a salon neat and tidy.

“A misconception about a beauty franchise is that it all just happens by itself, but it’s actually quite structured with systems and processes,” she says.

An ideal franchisee is someone who can be a great mentor to their teams, is passionate about an organisation and can add value to customer service.

“Potential franchisees should research all of the different franchise systems,” advises Webster.

She also suggests potential buyers should review profitability, spend some time researching in the environment with different brands in the industry, and find a business whose values and responsibilities align with the franchisee.

Sound like your kind of industry? Find out more about healthy, beauty and wellbeing franchises.