Bedshed in design award shortlist
Bedshed's interactive in-store touch screens have been shortlisted in the 2013 Melbourne Design Awards.
Gavin Culmsee, chief operating officer of the bedding retailer, said the retail technology is operating successfully in two suburban outlets, Moorabbin and Joondalup.
"It's successful on two fronts, enhancing our already high customer service levels and the provision of analytics and customer insights we capture as a business.
"We know how many people have interacted with the kiosks, for how long, the specials responded to and products searched. It's an invaluable insight into the minds of our customers at the point of product selection." he said.
Customers using the in-store kiosks spend an average of seven minutes on the screen.
"Creating a product wish-list is the most popular activity, followed by the Mattress Assist function which lets customers search by brand, size and the reason for a new bed, such as partner disturbance."