Bedshed appoints WA ad agency for national consumer campaign

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Franchise business Bedshed has appointed a new agency to handle its multi-million dollar national consumer advertising program.

Perth-based RAREcreativethinking takes on the retailer's business today, and adds Bedshed to its high profile client list including TAB, Bankwest, Stockland, Mercedes Benz WA.

Bedshed chief operating officer, Gavin Culmsee, said RARE impressed across the board and is the best agency for the job.

“RARE took a fresh and original approach, demonstrating they are the right fit to work with Bedshed as we continue an aggressive national expansion program,” he said. “Our three-and-a-half year partnership with Gatecrasher ends on good terms and they deserve due credit for Bedshed’s current strong position.”

Callum Mackenzie, managing director at RARE said he was delighted to have been awarded the Bedshed account. “Bedshed is a major win for us and we see a great deal of potential as they continue to grow their presence around the country.

“For a brand that positions itself with the tagline, ‘no one’s better in the bedroom’, there are a plethora of cheeky advertising opportunities. We can’t wait to dig our teeth in and start work,” he said.

Bedshed's media buying account will remain with Media Forte.

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