Baker’s Delight raises $1.5 million for Breast Cancer Network Australia

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Inside Franchise Business: Baker’s Delight raises $1.5 million for Breast Cancer Network AustraliaBaker’s Delight franchisees have once again banded together for charity, raising over $1.5 million for Breast Cancer Network Australia (BCNA).

Over the month of May, Baker’s Delight hosted the annual Pink Bun campaign, donating 100 per cent of the sales of Pink Buns and Pink Lady silhouettes directly to BCNA.

Elise Gillespie, joint CEO of Baker’s Delight said the brand was proud of its long association with BCNA and the commitmentits franchisees make to supporting a number of important community causes.

“Supporting local communities is incredibly important to all of our Franchisees, whether it be donating bread to local sports clubs and schools, giving away end of day stock to charities supporting local families in need or simply raising money for important causes,” Gillespie said.

Baker’s Delight has been involved with BCNA since 2000, supporting the charity with over $18 million worth of funds and pro-bono services over the partnership period.

“This year, our annual Pink Bun campaign raised over $1.5 million thanks to the generosity of our customers and the remarkable support we received once again from our network of franchisees,” Gillespie said.

“These funds will enable BCNA to continue providing free information and care to the thousands of people across Australia who are diagnosed with breast cancer each year.

More recently, Baker’s Delight partnered BCNA on its Field of Women event, an award-winning event that brings the statistics of breast cancer to life by highlighting the personal impact of breast cancer on the community. 

“This year nearly 12,000 people helped form the shape of the BCNA Pink Lady in the middle of the MCG which was a powerful reminder of just how many people are diagnosed with breast cancer every year,” Gillespie said.

“This special event raised over $450,000 which will be put towards programs and initiatives for women and families around Australia.”

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