B2B franchises: Pack & Send
Parcel courier and freight reseller Pack & Send also provides multiple shipping, postal and removalist services.
Michael Paul, CEO of Pack & Send, says that a key function of B2B companies is selling solutions to other businesses. There is a “trend of companies outsourcing what is not core to their business,” he says.
The company specialises in brand servicing e-commerce logistics, parcel, and freight delivery solutions.
He believes franchisees require an understanding of customer needs, the ability to communicate with middle management and business owners. The benefits of the franchise model are mainly the lifestyle, which ensures normal business trading hours. Other perks include access to e-commerce to earn income, and technology to help sell.
“It’s a no-limits philosophy,” says Paul. However, he highlights the importance of franchisee pro-activeness, and the need for them to have a marketing campaign and use social media to increase business.
Franchisees need to understand the power of social media platforms for gaining business, he explains.
“You can’t wait for all the customers to come to you,” he explains. “Networking is important.”
His advice for potential franchisees is to manage their time and productivity well. Paul believes franchisees need to “ensure they allocate a period of time a week or a day scheduled to marketing and sales activity.”
He calls this discipline the “10 before 11” approach where 10 contacts should called by the franchisee before 11 am on an average day.
Find out more about becoming a Pack & Send franchisee.