Top franchisees have been rewarded for their performance by Choice Hotels Australasia (CHA) which announced its Franchisee of the Year awards at the annual ‘Night of White’ awards evening at SkyCity, Darwin.
The awards recognise exceptional properties across each of the CHA brands: Econo Lodge, Comfort, Quality and Clarion.
WINNERS
The winners included:
- Econo Lodge Moree Spa Motor Inn, Moree, NSW
- Comfort Hotel Perth City, Perth, WA
- Quality Hotel Platinum International, Toowoomba, QLD
- Clarion Hotel City Park Grand, Launceston, TAS
Trent Fraser, CHA chief executive officer, said the much anticipated awards night was the pinnacle for franchisees, and of equal significance to the wider business.
“Our annual awards give us the opportunity to formally recognise and reward properties that have demonstrated the very best in franchise performance over the past year.
“There are a number of outstanding operators who strive to constantly improve their offering, and their commitment to excellence is industry leading, so this is a great forum to celebrate these achievements of which we are incredibly proud,” said Fraser.
Comfort Hotel Perth won Comfort Franchisee of the Year 2013
Each business was judged on property development and growth, participation in CHA training, conference, sales and marketing activities as well as receiving consistently high guest feedback.
THE FRANCHISE PARTNERSHIP
The hotel chain also presented 30 individual properties with Gold awards, recognising franchisees who have embraced the franchise partnership and upheld exemplary customer service standards .
Individuals amongst CHA’s franchisees, property representatives, management and staff were also recognised during conference. 17 Champions of Choice awards were presented to individuals who over the past 12 months have been exceptionally proactive, supportive and are strong ambassadors for the brands.