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Anytime Fitness Australia matches US pace: 300 territories sold

Sarah Stowe


Anytime Fitness in Australia has hit a new high, selling 300 franchise territories and opening 130 clubs in less than three years – matching the record set in the fitness chain’s domestic market in the US.

The clubÕs master franchisees for Australia , the brother-and-sister team of Justin McDonell and Jacinta McDonell-Jimenez, believe the expansion will continue with about eight to ten clubs opening each month. “So, it wonÕt be long before we have over 300 clubs open in Australia,” McDonell said. “We believe that we have a further 50 to 100 clubs that can potentially open, on top of the 300 territories already sold.”

McDonell-Jimenez said “The Anytime Fitness business model offers an amazing balance of lifestyle and a rewarding business. Some of our franchisees own as many as nine clubs and still enjoy a great personal lifestyle. This is almost impossible to achieve in other franchise businesses.

“We look for franchisees who understand the importance of sales and marketing along with an exceptional passion to deliver a great member experience,” said McDonell-Jimenez. “Our most successful franchisees focus on sales and marketing and hire a terrific club manager to produce an ideal club culture. Our clubs offer the members what they need — great equipment, personal attention, and convenient and affordable facilities, open anytime.”

Award winners

In January 2012 the award-winning fitness chain announced its 2011 top performers .

Growth in the fitness market

Consumers in Australia are predicted to spend $1.67bn on fitness this year, an increase of 2.4 percent in revenue.