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A system that werx for new franchisees

Sarah Stowe

How would you define your Bathroom Werx?

Bathroom makeovers at a fraction of the cost of a traditional renovation.

What are your goals for the next 12 months?

To expand our franchise network so that we can service the enormous amount of hotel and commercial work that we have to do.

How old is the company and when did you start franchising?

We are 25 years young; the business was established in Melbourne in 1986 and we started franchising in 1990.

How many franchises do you have?

Fifteen.

How many are multi-unit franchisees?

In our system franchisees take on apprentices as a way of growing their businesses. We have had eight apprentices in the last five years of which three have completed the course and gone on to be fully trained independent technicians.

What are the start-up costs for a franchisee and what working capital should they have?

Start-up costs are $49,000 and include a four week training course with accommodation and airfares, all plant and equipment including starting stock, and stationery, brochures and vehicle sign writing. Add $15,000 for working capital.

What is the length of agreement?

One five year term with an option for another five years.

What are the royalty fee and marketing levy?

There is no marketing levy. Royalty fees cover call centre use and all job and quotes scheduling and administration.

What skills does the franchisee need?

Basic handyman skills are an advantage though not necessary. Franchisees need to be able to manage relationships with customers and to train and manage people.

What will you teach them?

We will teach them all the technical aspects of bathroom makeovers including problem solving; business administration skills including marketing, finance, customer relationships, and tax.

What is the most common mistake made by new franchisees?

Coming into the business without enough working capital and putting too much pressure on themselves to learn a new trade too quickly.

Contact: George Yammouni

Ph: 1800 644 171

Fax: 03 9471 1199

Email: franchise@bathroomwerx.com

Website: www.bathroomwerx.com