Think back to those lazy Sundays with family and friends. You’d just finished brunch and were in the mood for something sweet. And you left room for the best thing until last – a frozen dessert. 

Your pick was gelato, and found your eyes glazing over the never-ending, beautifully messy mountains of flavours. Creamy slopes of delectable gelato goodness weaved with the chunks of fruit or confectionary.

The selection ranged from traditional favourites like the crowd-pleasing choc-chip or creamy vanilla to experimental flavours like beer gelato (yes, it exists!). New flavours were destined to test your tastebuds.

You’ve always thought there was something fascinating about out-there flavours. It says a lot about the craftsmanship of the chef, but also makes you see a brand’s appetite for innovation.

Not to mention – it’s cool.

Just like the endless trays of gelato choices behind that shiny glass beckoning you, frozen dessert brands are compelling tastes, vying for the consumer’s attention and selection.

But what makes a brand the cream of the crop in a swirl of so many other flavours?

It’s not as nutty as you might think.

Just like the out-there flavours of gelato that tickle your tastebuds, innovation is the zing that sets brands apart.

This is the same brand that released the beer gelato on Australia Day (oh yes!), and in recent months, doggie gelato. It’s a frozen dessert that can be enjoyed by man and his 4-legged friend.

And it doesn’t stop there.

“We are always striving to be innovators and deliver amazing products to all our customers,” said Fred Pose, Gelatissimo’s franchise development manager.

“It is a collaborative process between our product development team, marketing team and operations team, to ensure that we release amazing flavours that are interesting for our customers and operationally viable so we can deliver a great product to all our fans.”

And by team, the brand doesn’t skim on size or sweetness.  Beyond the internal team, the brand welcomes and indeed relishes the input from the franchisees when it comes to devising new flavour profiles. There’s even a dedicated franchisee council to help with ideas and innovations. Did you know that Gelatissimo’s gelato doughnut was actually a franchisee’s idea?

Innovators are specialists. Innovators are creative. Innovators are leaders.

So what is the recipe for a successful franchisee?

A scoop of energy, a dollop of motivation, all beautifully topped with leadership.

And if food or retail experience is not in your mix – don’t freeze over! Gelatissimo has robust systems in place to assist in those areas. 

So if you’ve got a taste for innovation, come and grab a scoop from the Gelatissimo tray.