The last financial year was certainly a good one for pizza franchise, Domino’s Pizza, announcing a $21.4 million net profit after tax, 20.3 percent up on the previous year.

This takes Domino’s Pizza’s annual growth rate from 2007 to 2011 to 23.9 percent. This year’s profit was generated by Total Network Sales of $764.4 million, and Same Store Sales (SSS) growth of 11 percent compared to the corresponding period last year.

Australia and New Zealand achieved SSS growth of 13.2 percent with Australia achieving its strongest SSS in ten years.

During the 12 months to 3 July 2011, Domino’s added 53 stores to its network: 28 in Australia and New Zealand and 25 in Europe, with a year-end store count of 866.

FINANCIAL RESULTS FOR DOMINO’S PIZZA 2010-11

Domino’s CEO Don Meij said the remarkable full year results and sales growth were the result of very successful marketing for new product roll-outs and key operational improvements across both the Australia and New Zealand and European markets.

“In Australia and New Zealand we recorded strong Same Store Sales of +13.2 percent, with the growth on our digital business having a dramatic effect on sales, where we have seen in excess of $1 million sales weeks from mobile devices alone.

“Innovative product launches and a commitment to improving the quality of our ingredients saw customer counts follow in the same growth trends as sales,” Meij said.

“In Europe, Same Store Sales continued to gain momentum in the second half of the year up +6.79 percent to finish the 2011 full year with growth of +5.9 percent. This was the result of new product launches, value promotions and increased media spend.”

Looking forward, Meij said the franchise plans to continue the current momentum to deliver a Net Profit After Tax of 15 percent above 2011, and also to add 60 to 70 stores to the network.

“We have also lifted our Australia and New Zealand market store growth guidance from 620 stores to

750 stores and our goal is to achieve this over the next six years.”