A feminine touch at Jim's Fencing
Liz Olivier is the newest recruit at Jim's Fencing, and the fact that she's a woman isn't stopping her from getting her hands dirty at the fencing franchise.
A mother of three, Olivier moved to Australia from South Africa in 1999 and previously worked with her husband labouring on commercial farms in the outback and working beside Austrade to open new market markets around the world, before setting up her own meat exporting business in 2008.
In 2011 she decided to look for an opportunity closer to home and contacted Jim's Fencing, looking for a role as regional franchisor, with Warren Smith, division manager, a little taken aback by her approach. Jim's Fencing has a number of husband and wife franchise "teams" but Olivier is the system's first solo female franchisee.
"It is highly unusual for us to be approached by women who want to come into the fencing trade as fencers. Fencing is an extremely physical business, whilst the women behind every Jims Fencer in Australia are of paramount importance on the administrative side, only a very few pick up the tools and go out and work on site," he said.
As regional franchisor for the NSW Central Coast and Northern Region, Olivier is setting up her own fencing teams to work in the local area and will be allocating new Jim's Fencing franchise territories in the coming months.
"This is a mammoth task, Liz basically has taken on two businesses in the one go," Smith said.
"Liz really has done us proud, that is why we consider her our 'First Lady in Fencing'."
"Since taking over the Jim's Fencing franchise I have never looked back. At Jim's we are all part of a team and with hard work and focus we are building our territory," she said.