Revolutionary fitness studio 20PerFit unveils franchise model

By Sponsored | 14 Aug 2019 View comments

The notion of the 20-minute, full-body workout may seem like an infomercial fallacy, but a fresh-to-franchising business is using technology and science to pioneer the future of fitness. 20PerFit is the revolutionary functional training program that utilises electrical muscle stimulation (EMS) to deliver strong results for the time poor health nut.

Widely researched in academic studies and clinical trials, EMS is the latest performance strategy garnering worldwide attention. Accounting for parameters including athletic performance, recovery, weight loss and bone density, the model has been proven to benefit seniors and rehabilitation users through to fitness models and elite athletes.

Spearheading the EMS implementation in Australia is New South Wales-born studio, 20PerFit. Founded in 2017, the fitness chain has developed a dedicated community of members, buoyed by a convenient and flexible model.

The wireless capabilities of the EMS technology offers members full freedom of movement, with all workouts customised to suit the individual.

Now, as consumer demand and awareness of the revolutionary system heats up, 20PerFit is offering the opportunity for interested personal trainers and existing studios to get in on the action.

20PerFit franchise opportunity

The 20PerFit franchise model has been developed after years spent refining processes and structures, allowing for the most successful and seamless on-boarding process.

All training and EMS education is completed through the brand’s 20PerFit Academy, giving franchisees the perfect platform to build their business on.

In addition to the market-leading technology, franchisees also receive access to a breadth of services and resources. From a support level, partners enjoy the network’s 24-hour call centre, external and internal marketing support and a dedicated franchise manager to ensure the success of the business.

Damien Bain, 20PerFit head of operations said the success of EMS-based models in Europe has laid a solid foundation for the technology roll-out Down Under.

“EMS is huge in Germany with close to 2000 outlets,” Bain said.

“The EMS system is efficient and workouts are only 20mins in length, meaning more sessions can be done each week with a high revenue return.  This is getting more people off the couch training and isn’t as intimidating as the gym.”

Where the model has merit for existing personal trainers and studios is in the aforementioned mobile capabilities. The wireless system means that franchisees are not required to operate from a studio, allowing even those with limited capital to join the network.

It isn’t just the EMS technology that 20PerFit is taking a mobile approach to, either, Bain explained.

“The 20PerFit Mobile App does all the bookings, collects member payments through our billing agent and the billing agent then pays the franchise weekly. For studios the CRM will handle all this for direct debit payments,” he said.

With the hassle of chasing up payments placed in the hands of the franchisor, 20PerFit franchisees are free to build their client-base and start generating revenue from day one.

20PerFit is preparing to launch its revolutionary electrical muscle stimulation training system in Australia. Franchises are now available, head to https://www.franchisebusiness.com.au/brands/20perfit/ to find out more or to register your interest.