New group to grow noodle franchise chains

By Sarah Stowe | 22 Feb 2016 View comments

Noodlebox and Wokinabox, two noodle-based players in the QSR (Quick Service Restaurant) market, have come together under the umbrella of Asian Restaurant Concepts (ARC).

Noodle Box acquired Wokinabox in December 2015. Together, the network has 106 restaurants in the expanded chain.

ARC now owns the Noodle Box and Wokinabox QSR franchise operations, both nationally and internationally.

“Noodle Box and Wokinabox are market leaders in the Australian noodle-based QSR market and from today these brands will be overseen by ARC stewardship,” explained chief executive Ian Martin.

“ARC develops and manages the growth of these franchise networks, successfully guiding profitable growth through the use of proven business models. We’re proud to be applying more than 20 years of knowledge and skill to support our growing network of franchise partners both here in Australia and internationally.”

Martin said that the launch of ARC is in alignment with the business’ original vision of being the first choice noodle-based QSR options for guests.

“We are focused on profitable and sustainable growth for all of our franchise partners – both here in Australia and internationally,” said Martin.

 “We are pleased to announce that the Wokinabox brand has already expanded for 2016, adding two new locations to the franchise restaurant system in Gillies Plains and Bolivar in South Australia. Noodle Box has several new greenfield restaurants imminently launching in Queensland, and has recently opened restaurants in the Kingdom of Saudi Arabia with plans for more.”