Foodco has announced key executive appointments and internal structural changes across its flagship brands, Jamaica Blue and Muffin Break.

Drew Eide has been promoted to the role of general manager at Jamaica Blue and Natalie Brennan promoted to the role of general manager for Muffin Break.

Serge Infanti, managing director at Foodco, said “We are extremely proud of the evolution and reputation of Jamaica Blue and Muffin Break. As senior brand managers, Drew and Natalie have been pivotal to the exceptional growth that both brands have experienced. Their promotions are well deserved recognition of their hard work and we look forward to the future with a great deal of excitement and optimism.”

Changes to the structure of the two businesses include the consolidation of all direct franchise support functions into clearly defined brand business units. This move is designed to deliver clear responsibility and accountability, and the seamless delivery of key strategic programs.

“Under the new structure, we look to improve efficiencies and the ability to deliver programs specifically designed for the unique requirements of each brand,” said Infanti.

“We’ll be able to respond to the market quicker by streamlining and narrowing the decision making process.”

Jamaica Blue’s executive chef, Danika Heslop, will head up a newly formed product and procurement function, while Jeremy Regan, head of coffee, will lead new projects dedicated to driving growth of the coffee business.