Two Aussie home service brands are uniting to maximise customer awareness as My Home Watch partners with pool service franchise Poolwerx.

The new initiative sees the pool and home services franchises work together to cross-promote to customers.

Poolwerx becomes the preferred provider for swimming pools, spas, maintenance and equipment for My Home Watch customers and corporate partners in the  Airbnb and real estate industries.

Poolwerx in return is promoting My Home Watch to its own customers through a website landing page.

My Home Watch partners will undertake joint campaigns

There will be joint social media competitions, educational material and marketing campaigns unveiled throughout the year.

My Home Watch enables owner occupiers and property investors to make on-demand service bookings for property care and coordination of maintenance assisting thousands of travellers and short-term rental owners each year. Founded in 1992, Poolwerx has more than 350 territories including retail stores and mobile vans and has taken its business model to the US.

On the news of the partnership, My Home Watch franchisor and CEO Natasha Morgan said “We have been working on this partnership with Poolwerx for some time. When Poolwerx approached us in 2019, with the idea to collaborate it was an easy decision to say yes.

“Our brand values align perfectly as we are a company that’s all about offering quality home services to our customers and Poolwerx offers the very best in pool care and maintenance. We look forward to developing our Australian partnership and one on an international level as we scale in 2020.”

Poolwerx founder and Australian CEO John O’Brien said “Poolwerx is proud to lend our 25 years’ experience to My Home Watch. Our large footprint in Australia and team of experienced and certified technicians made us an ideal partner. We’re excited to come on board and provide easy cleaning and maintenance solutions for pool owners around the country.”