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Report reaffirms Aussies love their fast food

Sarah Stowe

A report from Enhanced Media Metrics Australia (EMMA) released by market research company Ipsos has uncovered more than half of Australians visited a fast food chain in the past month.

The report revealed they took their business to the likes of McDonald’s, KFC and Subway an average of four times over the period.

McDonald’s was the most popular fast food chain among respondents – 42 percent opted for the burger chain in the last month.

Twenty-nine percent purchased a meal from Subway, 23 percent cent headed to KFC, Hungry Jack’s was the chain of choice for 16 percent of respondents and pizza brand Domino’s accounted for 11 percent of visits, reports The Daily Telegraph.

According to Simon Wake, the managing director of Ipsos MediaCT, certain sub-groups were found to be particularly fond of fast food.

“Its students, sales people and labourers who are the heaviest users of quick service restaurants,” he said.

People prefer to eat their meals on the go rather than eat-in, with the report finding the nation’s fast food chains received 30.5 million takeaway visits and 21 million eat-in visits each month. 

Overall residents in New South Wales and the ACT dine out the most, with 83 percent opting to avoid cooking at home at least once a month, which is slightly above the national average of 81 percent.

The 81 percent includes fast food chains and quick service restaurants, which account for more than half of these visits.