Musical brothers launch Stormer Music franchise

By Sarah Stowe | 25 Aug 2021 View comments

Brothers and musicians Phil and Joel Stormer were just out of high school when they started providing music lessons from home 15 years ago. Now the brothers are ready to launch Stormer Music.

Guitarist Phil and Joel, a drummer, began building up their Blue Mountains business in 2007 with new teachers, musicians and students.

Phil says “We exist to provide great music lessons with wonderful teachers for students of all ages, stages, abilities and walks of life in just about every instrument you can think of. With families, children and adults all welcome, our weekly lessons are completely personalised and taught within our students’ goals, values and experience”.

DC Strategy, founded by Rod Young in 1983, is partnering with Stormer Music in launching its franchise model and helping to find the right candidates to grow the music school business in Australia.

James Young, head of franchise sales and development at DC Strategy, believes that Stormer Music heralds a new wave of franchising.

“We’re excited to expand Stormer Music’s presence across Australia and think it’s a perfect addition to the franchising market. This business model will allow franchisees to own an established and well-respected music business, while changing the lives of young students everywhere.

“My kids are passionate about music and this concept is a game-changer for parents wanting to introduce music into their families.” 

Music learning options are varied: from music lessons, music therapy, in-school programs, unique student concerts, to workshops with guest artists, recording days for audio and radio, celebrity concerts, artist development programs, and band and ensemble training programs and student awards programs.

“We also launched Music Therapy, a research based, NDIS recognised practice which harnesses the power of music to help our clients achieve their goals and improve their health, function and wellbeing,” reveals Phil.

“With a focus on neuro-diversity, inclusion and accessibility, we work with specialist therapists for clients with ASD, ADHD, emotional regulation disorders and more.”

Stormer Music has key partnerships with music brands, supplying equipment and venues for concerts, including wholesale rates on all music gear to use in the studio or on-sell. The team has also secured key partnerships with businesses like insurance brokers, fit-outs and software.

Franchisees will receive a fully fitted modern music school ready to go, as well as ongoing training and support.


Stores are already set up in Bankstown, Blaxland, Gregory Hills, Kogarah, Narwee, Parramatta and Penrith and further expansion is planned across New South Wales.

The goal is to open more than 10 music schools across Australia within two years. 

The model has been stress tested, simplified, and polished for over 10 years and even with lockdowns, the business can continue to operate, Phil points out.

“After many sleepless nights, a complete overhaul of our timetable and brand-new tech we managed to get our program completely online just in time for the lockdowns.

“Music is a great healer and our teachers are wonderful shining lights for young people who definitely need the pick-me-up right now,” he says.