An Aussie heritage franchise has gone digital, with iconic café chain Muffin Break rolling out a new customer loyalty app. Released earlier this week, Muffin Break’s new app allows the brand’s franchised outlets to reach more customers and reward them more often.

On the user side of the equation, Muffin Break’s new app is a massive boost to its network of over 300,000 active members, ushering a more convenient and accepted form of customer retention.

Brand general manager, Natalie Brennan said Muffin Break’s new app would allow customers to receive targeted offers directly to the phone.

“We’re proud to service a loyal database of 300,000 members who testify the quality coffee and service provided by Muffin Break stores across the nation,” Brenna said.

“It’s been a rewarding 30-year journey to provide award-winning coffee to our customers.”

Muffin Break’s new app

The offering sees loyalty customers receive a buy four, get one free reward, with those who download Muffin Break’s new app offered a free coffee for getting on-board.

Aiding in the development and roll-out of the new app is digital marketing agency headmark. The partnership saw the agency determine the right offerings for returning customers, building a loyal clientele for the vast number of franchisees.

Sharne Patient, headmark CEO said it was an exciting experience to help Muffin Break continue to grow its customer base.

“It’s an exciting campaign for Muffin Break and we have loved bringing this campaign to life, we will be using a multi-channel approach using new channels like to serve up the right message to the right customer at the right time,” Patient said.

“Muffin Break already has a robust customer base so building on this by promoting such an incredible rewards program is just the first step in the new direction for the brand.”

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