First Monkey King Thai Melbourne outlet announced

By Nick Hall | 31 Jul 2019 View comments

A Sydney food favourite is set to rival the nation’s top dining destinations, with Monkey King Thai Melbourne announced on Wednesday.

The latest expansion announcement brings the Monkey King Thai network to five, following successful launches across Sydney’s North Coast, and one in Shanghai earlier this year.

It’s the first time the Sydney institution has made the pilgrimage to Victoria’s cultural centre, renowned for its diverse and delicious culinary offerings.

Top. K, Monkey King Thai founder and CEO said the latest franchise signing provided a solid platform for the brand to continue its expansion efforts.

“I’m delighted that my business has successfully grown into a five restaurant network including the exciting launch of our brand into China,” Top said.

“Melbourne was naturally the next step for us, and we’re pleased to share our brand with more people.”

The exact location of Monkey King Thai Melbourne will be announced later this year, with Top confirming the brand was working alongside franchise firm, DC Strategy to help steer the new territory growth.

“We now have a system that attracts quality franchisees and ensures that my team can support and guide our franchise partners to the very highest level,” he said.

“I’m looking forward to our growth over the coming years with many more franchisees to join the network.”

James Young, head of franchise sales at DC Strategy agreed, suggesting the success of Sydney restaurants placed Monkey King Thai Melbourne in a strong position moving forward.

“After the success of the restaurants in Sydney and opening in China, the network’s first franchisee is really excited about opening a new restaurant in Melbourne,” he said.

“We’ve carefully selected a prime location which we know will deliver in bringing customers through the door.”

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