Mini cake kiosk the solution for urban expansion at The Cheesecake Shop

By Sarah Stowe | 20 Dec 2017 View comments

Inside Franchise Business: a new compact kiosk for The Cheesecake ShopThe Cheesecake Shop has revealed a brand new compact kiosk bakery and has plans to open 30 more stores within the next four years.

The 15sqm concept store opened at Marketplace Leichhardt in Sydney last week. A typical store in The Cheesecake Shop chain is 90sqm.

General manager of franchise development, Nick Avgerinos, said “A smaller store footprint means less rent, a reduction in fitout cost and less to spend on ongoing maintenance. This new format will hopefully attract a new wave of franchisees who are chasing the dream of owning their own business.”

The ‘think small’ strategy continues with new products suitable for smaller family sizes and the taste preferences of inner city inhabitants where the new kiosks will be located.

Mini Cakes have been introduced by pastry chef Paul Leiron, with a Temptations range that includes treat size cheesecake desserts and tarts.

The cakes and the theatre of artisanal cake decorating are the heroes of the new kiosk, set off by a dark monochromatic palette.

The new format kiosk will suit an owner-operater or an investor looking to own a franchise with minimal staff.

  • Have you listened to the interview with The Cheesecake Shop’s managing director Ken Rosebery? Check out what the franchisor does to help franchisees run a successful business.