Mad Mex Golden Ticket search launched: free burritos up for grabs
The Mad Mex golden ticket search for 40 lucky customers who will win a free burrito each week for the rest of 2020 is up and running.
The consumer promotion that channels Willy Wonka’s Charlie and The Chocolate Factory competition kicked off on Tuesday 5th May to coincide with the annual Mexican celebration of Cinco de Mayo.
Mad Mex has teamed up with Menulog, Australia’s homegrown food delivery service, to bring the golden ticket search to life.
“Staying home can be dull so we thought we’d add some excitement by launching the golden ticket search!,” said Clovis Young, Mad Mex founder and CEO.
To win, customers must order a Mad Mex burrito on the Menulog App, find a golden ticket, snap a creative pic of their win and answer a trivia question.
One golden ticket holder will also get a $1,000 Menulog voucher
Menulog marketing director Simon Cheng said “We’re excited to be working with the team at Mad Mex. We love working with partners to be able to deliver a bit of joy to customers, particularly at the current time and we can’t wait to see some of the Golden Ticket snaps and who snaps up the $1,000 Menulog voucher.”
The Mexican restaurant chain, which has pumped energy into its fresh food focus with the ‘Fresh Fuel for Life’ mission, has also just released a virtual menu that puts plant-based foods firmly in the spotlight.
For this initiative Mad Mex has partnered with UberEats.
The virtual menu concept will be tested in five Mad Mex locations before a national rollout. The brand claims a large loyal following of vegan, vegetarian and flexitarian amigos and was the first QSR chain to include Simplot’s “100% Not” range of vegan products.
Powered by Plants™ also supports the brand’s messaging to consumers to go meat-free when they can. The Mad Mex MeatFree Manifesto which is backed by the brand’s $2 discount off plant-based food on Mondays.