For booklovers, one of the most pleasing trends to emerge from the pandemic has been the rise of the local bookstore.

“I think we can all understand how lockdowns and other restrictions led so many people to rediscover the joys of reading,” says Seth Leverton. “Some are even starting to read books for the first time, for education or self-improvement as well as pure pleasure.”

As more people commit to supporting their local retailers, bookstores are playing an important role in their communities.

“They provide a sociable escape from the tedium of working at home,” says Seth Leverton. “And, as owners get to know their customers, they can help them get the most from their reading by recommending books they’re likely to enjoy.”

If you love the idea of sharing your own passion for books and literature with appreciative customers, this could be the perfect time to consider a bookstore of your own. And what could be better than running your bookstore with the support of Dymocks, the biggest brand in the industry?

Loyal and profitable readers

Founded in 1879, Dymocks began franchising in 1986. Today Dymocks is Australia’s leading bookseller with a network of 65 stores which sold more than 7 million books last year.

“One of our most successful innovations has been Dymocks Booklover loyalty program,” says Seth Leverton. “Our Franchise Partners benefit from a very loyal and consistent customer base of over a million readers who account for more than half of our in-store sales.”

Last year, most stores increased their annual sales – even those in states that had long lockdown periods.

“Customers who aren’t able to shop in person have the option of visiting the Dymocks website to choose their books then either ‘click and collect’ their purchases or have them home delivered,” says Seth Leverton. “Our unique omnichannel sales strategy is continuing to provide Franchise Partners with the best of both worlds as they generate income from both online and offline sales. Most of our suppliers and distributors also have a sale or return business model so they don’t have to worry about being left with stock they can’t sell.”

Franchise support

Dymocks’ Franchise Partners have access to a wealth of experience and commercial knowledge as well as exceptional training and ongoing support.

“Our training covers every aspect of business including customer service and sales,” says Seth Leverton. “We focus strongly on building business in the local community so our group marketing program tailors advertising and promotions to each Franchise Partner’s customer base.”

If you’d like to realise your dream of owning a bookstore without the risks of going it alone, call Seth Leverton, our Franchise Recruiting Manager, on 0433 374 033 or email Seth.leverton@dymocks.com.au . He’ll be happy to answer your questions and if Dymocks is the right fit for you, help you take the next step.